The goal is to provide a high quality annual event that citizens enjoy as it attracts visitors and highlights Shakopee's fantastic facilities and people.  

This temporary on-sale liquor license enhances the experience for approximately 1,200 citizens and visitors attending the NHL Alumni Event (Fundraiser for Parkinson's) held at Shakopee Ice Arena from 2:30 pm to 7 pm on April 11th 2019. Participants will be carded and wrist-banded in order to purchase alcohol. O'Brien's Public House will sell alcohol for this event with all profits going to the Parkinson's Foundation.

Shakopee Youth Hockey Association sell food and beverage at the concession stand (10% of sales to the City) and 2-3 food trucks will be selling food and beverage outside the Ice Arena to further enhance the customer experience. Shakopee service organizations are volunteering to staff information tables and other activities for participants.

Before the game against local hockey coaches, the 18 NHL alumni players will skate with kids and sign autographs, as well as facilitating a skills competition. Local vendors will be selling hockey culture items (jersey's, prints, etc.) while sponsor donated items will be auctioned to raise further funds to support the Parkinson's Foundation.

This event as historically moved around the Twin Cities annually, and they are receptive to making Shakopee the permanent home for this high profile annual event. It will be advertised on multiple television and radio stations as well as in print media.