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Shakopee City Council
December 7, 2021
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| | | | | | | | | FROM: | Amanda McKnight, Communications Manager | | TO: | Mayor and Council Members |
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| | | | | | | | Subject:
Presentation of 2021-24 Strategic Communications Plan | | |
| | | | | | | | Policy/Action Requested:
No formal action is being requested. | | |
| | | | | | | | Discussion:
The 2021-24 Strategic Communications Plan was developed by the city’s communications division with the collaboration of the city’s brand and imaging team. Led by the city’s former communications manager, this 10-member team met virtually three times between January and April 2021 to offer feedback on various components of the plan. This same team was also involved in developing the city’s new brand and tagline, “Innovating. Entertaining. Thriving.”
The communications plan is being used to guide the City of Shakopee in its communications initiatives over the next three years. This includes establishing priorities to ensure the city is working to achieve the communications goals identified as part of the city’s 2020-24 Strategic Plan.
The communications division will use the plan to develop a tactical work plan to track the progress of the plan's goals and objectives. | | |
| | | | | | | | Budget Impact:
Strategic communications initiatives are accounted for in the 2022 budget. | | |
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